Thank you for the insightful piece. You present some really thought provoking information and scenarios. Facebook investors will find a way to smile soon. Sadly for them, their site doesn’t have the business model of a competitor like LinkedIn. However, monetizing the overwhelming popularity of Facebook can come in a variety of ways beyond as you aptly said “plastering it with generic ads.” The Facebook phenomenon may currently be like the child who grows too fast for his clothes. Eventually, they find something that fits and fits well.